Proper advertising is key for any business to have an expanded client base and stable revenue, and this concerns aesthetic businesses. Since medical spas appear as medical practices, they come under the laws that regulate medical advertising. Essentially, requirements for advertising strategies for medical spa are much stricter compared to other businesses. Thus, individuals who own aesthetic businesses need to be aware of main medical, legal issues. Keep reading to discover them.
Legal issues in medical spa advertising: what to know
1. Truth is key
Before deciding to outline the basics for your med spa advertising campaign, check up on the state laws concerning advertising. While they might differ from one another, all of them typically require business owners to be honest in their expressions. For instance, if you want to write something like «we have the best medical practitioners in California» for your medical promotion, it would be better to avoid such phrases and claims. You should prove that your practitioners are indeed the best in the state. Otherwise, your practice might get trapped in trouble and deal with state medical boards. If you want to emphasize that your physicians are #1, you can easily say our medical practitioners are among the best physicians in the U.S.
2. Expressions should be verifiable
Either in influencer marketing or social media marketing, you need to make sure everything you said or wrote is verifiable. For this, you can publish the credentials and certifications of your employees. Misleading titles are a sort of trouble, as well. If you mention that your clinic provides the services of a certified cosmetologist and can’t prove it, you can face some legal issues.
3. Be careful with social media influencers
If you are going to deploy one of the top advertising strategies for medical spa on social media platforms, you need to consider some possible legal issues. The FTC outlined a few guidelines for compliant social media influencer marketing. Anyway, you can always ask your lawyer or attorney to review your medical advertising campaign and reveal whether it is compliant or not.
Why should you run ads for your medical practice?
When it comes to online advertising, medical practice Facebook ads play a significant role. While med spa promoting on social media platforms might be challenging, they also give medical businesses great new opportunities. Advertising via Facebook remains a cost-effective and efficient solution for medical businesses to reach great authority on the market and establish strong connections and trust with potential customers. Targeted ads on Facebook can also help med spas attract more patients and send them a clear message. All you need to do is to define your primary goals, promote high-quality content, and focus on maximum engagement. Make sure your success is inevitable with part of your marketing strategy!