The marketing campaign is present in every successful business strategy and has a special place in the minds of business owners. Signs play an important role in promoting a company and popularizing its products and services. However, for this advertising tool to work for you and not against you, it is sometimes necessary to update the sign. But the question is, how to understand when it is time to take such a step so as not to get into a stupid position in front of clients and ruin your reputation?
If you do not know the answer yet, we will be happy to help you with advice and tell you about situations in which aluminum sign printing should be updated or replaced.
When is it time to change the style of outdoor advertising?
There are several cases in which it would be appropriate to do this, namely:
1) If it is hard to see;
Let’s say you have installed your sign and calculated everything correctly so that passers-by from afar notice information about your store or corporation. However, soon neighboring organizations, without thinking about you, could start repairs, construction, hang up their new bright posters, advertisements, or banners. As a result, it has become much more challenging to identify its logo without such distracting surrounding elements.
In such cases, a change of location, a new, more catchy design, a change in the font and images, as well as a significant update will do you good.
2) If you placed the pointer incorrectly before or your location has changed;
Signs that nudge the client in the wrong direction or don’t point to your office will make people angry. If the situation does not change, expect complaints from angry customers.
3) If the sign is not relevant;
You could have been designing for a long time, so the design has moved into the “outdated” category over time. If you don’t update and pay enough attention, you risk losing your particular target audience.
Remember, visual storytelling is your way of interacting with a prospect. If he does not like the manner of communication, then he will consider your establishment, store, etc., too far from his needs. We advise you to seek help from specialists who will tell you what kind of lighting to use, what style will be most suitable, etc. Use marketing innovations, use technology and be on the same wavelength with the buyer. Otherwise, he will go to a competitor.
4) When damage is visible on the sign;
It happens all over the place. Signs fail for several reasons:
- Expiration date
- The negative impact of weather conditions
- Corrosion of metal and other elements
- Damage from sunlight
- Use of poor-quality paint
- Installation errors
- Accidents and scratches
Such an appearance will scare away customers, as they may think you are not careful about your business. In such cases, we advise you to resort to outdoor signage repair.
5) When the image or letters are blurred;
Do not forget about these aspects, even if it seems to you that it is already good. Even on a fast car trip, jogging and walking, even visually impaired people, your sign should be visible.
6) When the nature of the business and design does not match;
Everything is simple here: you should not advertise a water park, children’s toy store, or cinema in an overly formal and business style. You should also not turn an advertisement for a funeral service bureau into a fun holiday.
7) In case of a contradiction between the sign and the law.
Check local laws and regulations for advertising placement and design and replace the sign if necessary.
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